Why Are Theme Park Logos Becoming So Boring?

You might have noticed that many theme parks seem to be changing up their logos lately. I know here in the U.K., we’ve seen the majority of our parks switch it up in the branding department as of late. Similarly, Disney and Universal have also done some logo changes over the past couple of years. Now, change is essential to keep a park’s image fresh and relevant, but there is a trend amongst these recent logo changes that have caused a good amount of backlash from fans. These new logos all seem to be incredibly simple, removing any detail and ornament. So, what exactly is going on?

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